We work with many different clients, government agencies and individual businesses on many different projects.  These projects enable our clients to grow their business strategically and vary from Digital Marketing strategy, Search Engine Optimisation, Social Media, Brand Building and offline business strategy.  Here are a few examples of the type of work that we do. Please contact us on info@thesmallbusinessfairy.com if you’d like to discuss your own project.

Colette Jackson – Jackson Rhodes Ireland – Brand Identity, website development & SEO 

Colette Jackson Irish Fashion Accessories DesignerColette Jackson, of Jackson Rhodes Ireland, is a film/movie costume designer who has now developed her own range of fashion accessories and needed a brand and a website to help market her products.  Colette has worked on many famous films.  Stars she has worked with include Colin Farrell on Ondine, Tom Hanks on Saving Private Ryan and Peter Bowles on The Irish RM to name a few. Colette’s business is a rural based business, located in the tiny village of Inistioge in County Kilkenny, Ireland so it was imperative that she have a strong website.

When we started working with Colette, she had a basic website but no logo.  The website name was “Design Irish” which wasn’t doing Colette any service as it suggested that it could be a portal for a range of Irish designed items, not a range of luxuriously made fashion accessories.  The website was also displaying 2 names (Jackson Rhodes and Design Irish) which caused brand dilution.

Colin Farrell Ondine costume

As Colette wanted to use the name “Jackson Rhodes” we registered a site in the name of Jackson Rhodes Ireland and developed a sleeker design around her choice of fabrics.  The old site hadn’t referred to Colette’s background or her extensive film experience so we included this on the new About Us page. We connected the dots on the story from her journey on film sets to her new product range.  This gives her designs credence and authority.

We then connected the site to search engines and optimised it for search. We also revamped her Facebook page and set up a Twitter account, both of which can be accessed via the website. The website is overlaid with an easy to use dashboard system. This makes it easy for Colette to update and tweak over time.

Finally we added a Blog to the site. As one of the main checks by Google is how recent the website has been updated, this is a crucial element of the design. The blogpost will document Colette’s life at her workshop, various projects she’s developing and working on, together with events and people that inspire her. The banner for the blog was used as we wanted to convey the whole craft and design aspect of the business. We used the sheep to represent the natural fibres, the type written note represents the “workshop/handmade” element. The colours were chosen as Jackson Rhodes design fashion accessories from vibrantly coloured fabrics.

You can read Colette’s story here.

Moni – Moni Dolls handmade with Love – product development, packaging, sales &  marketing, PR

Moni_Moni_dolls_handmade-in_irelandWhen we met Wioletta Wawak of Moni Moni dolls we loved her product.  She makes the most amazing hand made dolls of various styles.  Our job was to fine tune the product offering, help identify the correct pricing strategy for entry to market, fine tune branding, put a sales and marketing strategy in place and get Moni Moni Dolls as much PR coverage as possible.

Whilst we love the initial products we needed to come up with a more contemporary style to the dolls as we were worried they’d get lost in the market or be perceived as old fashioned.  The dolls already tapped into the current retro vibe and are a green product thereby establishing a strong market entry point.  As the dolls are Irish and entirely hand made this also gave Wioletta an edge and helped us establish a USP.  With the new products fine tuned we were able to get the landmark department store that is Arnotts of Dublin on board and had Moni Moni dolls in pride of place on the CCOI stand.

We then proceeded to get Wioletta as much local and national coverage as possible and as it was just before the Late Late Toy Show we managed to get the dolls onto the set of of the show where they were exhibited for over 1 million viewers to see.  After the airing on the Late Late Toy Show the dolls had to be re-stocked in Arnotts Department Store the following week.

We also identified a product range and accessories to go to Showcase Ireland 2014 held in the RDS in January.  Getting to Showcase ensured Wioletta was exposed to national and international buyers from department stores around the world.

CREATE KILKENNY – turning craft into a Retail Business

#create_kilkenny_the_small_business_fairy

The aim of the #CREATEKilkenny programme was to take crafters and turn them into viable businesses with the audacious goal of getting as many of them as possible to Showcase in the RDS in January 2013.  (Showcase is they yearly Irish Trade show that exhibits top Irish Crafters (including Avoca, Nicholas Moss etc)  to International buyers from around the world.  The Brief for this programme was delivered in July of 2012 with the programme commencing in September 2012, within a turn around period of 4 months.  Initially the training material was to be   Branding, Marketing and Finance, we added in Social Media and (traditional) Media training.

The construction of the programme involved the management of 22 businesses. They received a mixture of one-to-one mentoring sessions, followed by workshops on the individual modules.  The business owners were at various stages of development, from hobbyist to micro stage but needing re branding, help with costing or new product development.  Indeed some of the products that eventually made their way to Showcase were not in existence in September 2012.  We had to help the crafters through the creative process in product development and branding first.

We took 3 people off of the Live Register by addressing the poverty trap that they had fallen into, whereby they were entitled to Social Welfare but couldn’t earn any extra money from their products.  This meant that they couldn’t promote their business or grow it.  To allow them develop their businesses we ensured they were moved onto the “Back to Work Allowance Scheme” whereby they still received support from the Government but were allowed to earn from their products.  These businesses have gone from strength to strength.

We identified 11 crafters as being at a suitable stage to exhibit at Showcase Ireland.  10 of who were put on the combined Create Kilkenny stand.  1 crafter was established enough to take their own stand. 5 of the participants at Showcase received orders at the show worth several thousand Euros, with everyone making contacts and getting details for future orders.  We brokered deals with Agents for 2 of the participants and another 3 were selected to go into Retail at the Design centre.  We also established the CREATEKilkenny pop up shop at Kilkenny Christmas Market.

We also ensured the programme received coverage in the media including the showcase stand being featured on the National Broadcaster RTE Nationwide programme.  The Create programme has received international attention for the crafters involved.

As a result of our continuous work on branding and social media “CREATEKilkenny is now a registered business name (owned by Kilkenny County Enterprise Board), has its own twitter stream and all of the participants now have a social media presence and marketing plan for their businesses.

www.kceb.ie

THE WIG CLINIC  – Health Care Professionals Brand Building (Brand Awareness)

The problem for the Wig Clinic was that they needed to promote their business in an appealing way.  It was a difficult subject matter as they were dealing with cancer patients and alopecia Wig_Clinic_The_Small_Business-Fairypatients.  They came to us after their MD Lisa Myers had seen a talk given by Aisling Hurley, at National Women’s Enterprise Day, during which she used one of her unusual animated videos to highlight her topic. They felt the concept was perfect to help them build their brand.

The brief was to create something snappy and engaging whilst also keeping it professional.  We spent a long time in the creative process to ensure that we were handling the subject in a sensitive manner.  However we also had to get across how good the girls were at customer service and the excellent range of products they sell.  We needed to ensure they came across as caring, professional, fun yet understanding.

The Wig Clinic was started by 2 sisters after their Mom, Lilly, was diagnosed with cancer.  Lilly had not been treated very well when it came to the time to get her wig following chemotherapy, nor was the selection of wigs very good.  The girls felt that no-one should ever have to go through such an impersonal service again.

From our creative brain storming with Lisa we realized how important her Mom had been on the whole journey so we made the animation about her.  Through Lilly we explained the story, how and why the clinic had come about, the level of customer care and the excellent product range.  We used their client testimonials to get the message across.  We ensured we used happy music because Lilly loved music and life.

The promotional piece has since been used to educate Hospitals, Doctors, Nurses, Health Care Professionals and clientele on exactly what the Wig Clinic does.

www.wigclinic.com

QUILLING WONDERLAND – Changing a Business Model to succeed

Quilling_Wonderland_The_Small_Business_Fairy

When Isabella came to us to help with her business, she was making the most extraordinary cards using a technique called Quilling.  Her designs are exceptional but she was limited as she can only create a certain amount of cards a day.  Therefore she cannot scale up, cut costs by much or create economies of scale should she continue to hand make the cards as her main business.  We helped her identify that this was really a hobby and to create a business from it we would need to take another angle.

Following market research and consultations with Isabella we advised her to instead base her business on Quilling kits, licensing her exceptional designs to others and running workshops to teach others how to make her designs.  We implemented a blogging website which is easily updateable and allows her to keep her designs fresh.   We also implemented a Social Media strategy.  Isabella has her own Etsy shop and a strong online presence with her Facebook page and Twitter accounts etc.

Since we helped her change her business model, she has increased her turnover by 35% with projections for next year of 45%.  She has been featured on Profile Tree and a published craft magazine and is in negotiations to license her designs to an American company.

www.quillingwonderland.com

ACTIVE BODY CLINIC – Health Care Professional-
Effective Sales and Marketing strategy for Growth

The Active Body Clinic was founded by Donnacha Phelan who is an osteopath with a difference.  He takes a holistic view of the patients’ life and what affect that has had on the patients’ body.  ThisActive_Body_Clinic_The_Small_Business_Fairy knowledge allows him to treat his patients very successfully.  The client list includes the Laois GAA Football Team.

The problem facing the Active Body Clinic was the lack of a clear and concise marketing strategy, combined with a lack of brand awareness.  Although they are excellent at their job, they were taking a scattergun approach to marketing and sales and this was reflected in their turnover.

Through consultations with the Active Body Clinic team and market research we identified that they needed to identify the ideal client type and market to them, followed by identifying where they could find more of this market segment.  We realized that they needed to educate any potential clients in osteopathy and what it can do for them.  This meant a change in tactics for the marketing material; instead of using industry specific language they now uses every day language that means something to the person in pain.

We then created a targeted marketing campaign directed solely towards their potential client base.  They have increased the client base by 25% since they undertook the targeted sales technique and have a marketing strategy in place that includes a social media strategy.

We also helped The Active Body Clinic instantly grow the business by matching them with another business that now creates a symbiotic relationship for each of them whist also creating further cross selling opportunities.  The sales projections for the next year are estimated at a further 25% growth rate.

www.activebodyclinic.ie

Save

We work with many different clients, government agencies and individual businesses on many different projects.  These projects vary from Digital Marketing strategy, Search Engine Optimisation, Social Media, Brand Building and offline business strategy.  Here are a few examples of the type of work that we do. Please contact us on info@thesmallbusinessfairy.com if you’d like to discuss your own project.

Colette Jackson – Jackson Rhodes Ireland – Brand Identity, website development & SEO 

Colette Jackson Irish Fashion Accessories DesignerColette Jackson, of Jackson Rhodes Ireland, is a film/movie costume designer who has now developed her own range of fashion accessories and needed a brand and a website to help market her products.  Colette has worked on many famous films.  Stars she has worked with include Colin Farrell on Ondine, Tom Hanks on Saving Private Ryan and Peter Bowles on The Irish RM to name a few. Colette’s business is a rural based business, located in the tiny village of Inistioge in County Kilkenny, Ireland so it was imperative that she have a strong website.

When we started working with Colette, she had a basic website but no logo.  The website name was “Design Irish” which wasn’t doing Colette any service as it suggested that it could be a portal for a range of Irish designed items, not a range of luxuriously made fashion accessories.  The website was also displaying 2 names (Jackson Rhodes and Design Irish) which caused brand dilution.

Colin Farrell Ondine costume

As Colette wanted to use the name “Jackson Rhodes” we registered a site in the name of Jackson Rhodes Ireland and developed a sleeker design around her choice of fabrics.  The old site hadn’t referred to Colette’s background or her extensive film experience so we included this on the new About Us page. We connected the dots on the story from her journey on film sets to her new product range.  This gives her designs credence and authority.

We then connected the site to search engines and optimised it for search. We also revamped her Facebook page and set up a Twitter account, both of which can be accessed via the website. The website is overlaid with an easy to use dashboard system. This makes it easy for Colette to update and tweak over time.

Finally we added a Blog to the site. As one of the main checks by Google is how recent the website has been updated, this is a crucial element of the design. The blogpost will document Colette’s life at her workshop, various projects she’s developing and working on, together with events and people that inspire her. The banner for the blog was used as we wanted to convey the whole craft and design aspect of the business. We used the sheep to represent the natural fibres, the type written note represents the “workshop/handmade” element. The colours were chosen as Jackson Rhodes design fashion accessories from vibrantly coloured fabrics.

You can read Colette’s story here.

Moni – Moni Dolls handmade with Love – product development, packaging, sales &  marketing, PR

Moni_Moni_dolls_handmade-in_irelandWhen we met Wioletta Wawak of Moni Moni dolls we loved her product.  She makes the most amazing hand made dolls of various styles.  Our job was to fine tune the product offering, help identify the correct pricing strategy for entry to market, fine tune branding, put a sales and marketing strategy in place and get Moni Moni Dolls as much PR coverage as possible.

Whilst we love the initial products we needed to come up with a more contemporary style to the dolls as we were worried they’d get lost in the market or be perceived as old fashioned.  The dolls already tapped into the current retro vibe and are a green product thereby establishing a strong market entry point.  As the dolls are Irish and entirely hand made this also gave Wioletta an edge and helped us establish a USP.  With the new products fine tuned we were able to get the landmark department store that is Arnotts of Dublin on board and had Moni Moni dolls in pride of place on the CCOI stand.

We then proceeded to get Wioletta as much local and national coverage as possible and as it was just before the Late Late Toy Show we managed to get the dolls onto the set of of the show where they were exhibited for over 1 million viewers to see.  After the airing on the Late Late Toy Show the dolls had to be re-stocked in Arnotts Department Store the following week.

We also identified a product range and accessories to go to Showcase Ireland 2014 held in the RDS in January.  Getting to Showcase ensured Wioletta was exposed to national and international buyers from department stores around the world.

CREATE KILKENNY – turning craft into a Retail Business

#create_kilkenny_the_small_business_fairy

The aim of the #CREATEKilkenny programme was to take crafters and turn them into viable businesses with the audacious goal of getting as many of them as possible to Showcase in the RDS in January 2013.  (Showcase is they yearly Irish Trade show that exhibits top Irish Crafters (including Avoca, Nicholas Moss etc)  to International buyers from around the world.  The Brief for this programme was delivered in July of 2012 with the programme commencing in September 2012, within a turn around period of 4 months.  Initially the training material was to be   Branding, Marketing and Finance, we added in Social Media and (traditional) Media training.

The construction of the programme involved the management of 22 businesses. They received a mixture of one-to-one mentoring sessions, followed by workshops on the individual modules.  The business owners were at various stages of development, from hobbyist to micro stage but needing re branding, help with costing or new product development.  Indeed some of the products that eventually made their way to Showcase were not in existence in September 2012.  We had to help the crafters through the creative process in product development and branding first.

We took 3 people off of the Live Register by addressing the poverty trap that they had fallen into, whereby they were entitled to Social Welfare but couldn’t earn any extra money from their products.  This meant that they couldn’t promote their business or grow it.  To allow them develop their businesses we ensured they were moved onto the “Back to Work Allowance Scheme” whereby they still received support from the Government but were allowed to earn from their products.  These businesses have gone from strength to strength.

We identified 11 crafters as being at a suitable stage to exhibit at Showcase Ireland.  10 of who were put on the combined Create Kilkenny stand.  1 crafter was established enough to take their own stand. 5 of the participants at Showcase received orders at the show worth several thousand Euros, with everyone making contacts and getting details for future orders.  We brokered deals with Agents for 2 of the participants and another 3 were selected to go into Retail at the Design centre.  We also established the CREATEKilkenny pop up shop at Kilkenny Christmas Market.

We also ensured the programme received coverage in the media including the showcase stand being featured on the National Broadcaster RTE Nationwide programme.  The Create programme has received international attention for the crafters involved.

As a result of our continuous work on branding and social media “CREATEKilkenny is now a registered business name (owned by Kilkenny County Enterprise Board), has its own twitter stream and all of the participants now have a social media presence and marketing plan for their businesses.

www.kceb.ie

THE WIG CLINIC  – Health Care Professionals Brand Building (Brand Awareness)

The problem for the Wig Clinic was that they needed to promote their business in an appealing way.  It was a difficult subject matter as they were dealing with cancer patients and alopecia Wig_Clinic_The_Small_Business-Fairypatients.  They came to us after their MD Lisa Myers had seen a talk given by Aisling Hurley, at National Women’s Enterprise Day, during which she used one of her unusual animated videos to highlight her topic. They felt the concept was perfect to help them build their brand.

The brief was to create something snappy and engaging whilst also keeping it professional.  We spent a long time in the creative process to ensure that we were handling the subject in a sensitive manner.  However we also had to get across how good the girls were at customer service and the excellent range of products they sell.  We needed to ensure they came across as caring, professional, fun yet understanding.

The Wig Clinic was started by 2 sisters after their Mom, Lilly, was diagnosed with cancer.  Lilly had not been treated very well when it came to the time to get her wig following chemotherapy, nor was the selection of wigs very good.  The girls felt that no-one should ever have to go through such an impersonal service again.

From our creative brain storming with Lisa we realized how important her Mom had been on the whole journey so we made the animation about her.  Through Lilly we explained the story, how and why the clinic had come about, the level of customer care and the excellent product range.  We used their client testimonials to get the message across.  We ensured we used happy music because Lilly loved music and life.

The promotional piece has since been used to educate Hospitals, Doctors, Nurses, Health Care Professionals and clientele on exactly what the Wig Clinic does.

www.wigclinic.com

QUILLING WONDERLAND – Changing a Business Model to succeed

Quilling_Wonderland_The_Small_Business_Fairy

When Isabella came to us to help with her business, she was making the most extraordinary cards using a technique called Quilling.  Her designs are exceptional but she was limited as she can only create a certain amount of cards a day.  Therefore she cannot scale up, cut costs by much or create economies of scale should she continue to hand make the cards as her main business.  We helped her identify that this was really a hobby and to create a business from it we would need to take another angle.

Following market research and consultations with Isabella we advised her to instead base her business on Quilling kits, licensing her exceptional designs to others and running workshops to teach others how to make her designs.  We implemented a blogging website which is easily updateable and allows her to keep her designs fresh.   We also implemented a Social Media strategy.  Isabella has her own Etsy shop and a strong online presence with her Facebook page and Twitter accounts etc.

Since we helped her change her business model, she has increased her turnover by 35% with projections for next year of 45%.  She has been featured on Profile Tree and a published craft magazine and is in negotiations to license her designs to an American company.

www.quillingwonderland.com

ACTIVE BODY CLINIC – Health Care Professional-
Effective Sales and Marketing strategy for Growth

The Active Body Clinic was founded by Donnacha Phelan who is an osteopath with a difference.  He takes a holistic view of the patients’ life and what affect that has had on the patients’ body.  ThisActive_Body_Clinic_The_Small_Business_Fairy knowledge allows him to treat his patients very successfully.  The client list includes the Laois GAA Football Team.

The problem facing the Active Body Clinic was the lack of a clear and concise marketing strategy, combined with a lack of brand awareness.  Although they are excellent at their job, they were taking a scattergun approach to marketing and sales and this was reflected in their turnover.

Through consultations with the Active Body Clinic team and market research we identified that they needed to identify the ideal client type and market to them, followed by identifying where they could find more of this market segment.  We realized that they needed to educate any potential clients in osteopathy and what it can do for them.  This meant a change in tactics for the marketing material; instead of using industry specific language they now uses every day language that means something to the person in pain.

We then created a targeted marketing campaign directed solely towards their potential client base.  They have increased the client base by 25% since they undertook the targeted sales technique and have a marketing strategy in place that includes a social media strategy.

We also helped The Active Body Clinic instantly grow the business by matching them with another business that now creates a symbiotic relationship for each of them whist also creating further cross selling opportunities.  The sales projections for the next year are estimated at a further 25% growth rate.

www.activebodyclinic.ie

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The Small Business Fairy Ltd.

Derrybrock House,

Vicarstown,

Co. Laois,

Ireland

Tel: 085-856 4627

Email: info@thesmallbusinessfairy.com

The Small Business Fairy Ltd.

Derrybrock House, Vicarstown,

Co. Laois, Ireland

Tel: 085-856 4627

Email: info@thesmallbusinessfairy.com

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